Fanatics Acquires Italian Counterpart EPI, Gaining Control of Top Football Club Resources in Italy


On April 5th, Fanatics, the world’s largest sports licensed merchandise retailer, completed the acquisition of EPI, a Milan-based multi-channel authorized sports retail provider, as part of its efforts to further expand its global influence. The specific terms of the transaction have not been disclosed.

EPI, founded in 1996, operates in areas such as e-commerce, digital marketing, physical retail store operations, and procurement. To date, EPI has had close partnerships with international brands and leagues, including Nike, Adidas, and PUMA, and has been the official online and …

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